Market Value Pricing

Market Value Pricing

It'll change the way you feel about buying a new Ford or Lincoln.

With Market Value Pricing you'll find our competitive market-based price on every new Ford and Lincoln upfront. No games. No hassles. Just real prices.

We price shop 213 dealers to make certain your Market Value Price is a great price.

Everyday we pull the latest, most accurate data-matching model, trim level and options - to establish the market value and price each vehicle on our lot.

It's about truly knowing that you're getting a square deal.

Pick a vehicle, any vehicle. We'll show you the Market Value Price market analysis. We can even show you how that vehicle is priced at other dealers in a 100 mile radius. Just ask.

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