Market Value Pricing
It'll change the way you feel about buying a new Ford or Lincoln.
With Market Value Pricing you'll find our competitive market-based price on every new Ford and Lincoln upfront. No games. No hassles. Just real prices.
We price shop 213 dealers to make certain your Market Value Price is a great price.
Everyday we pull the latest, most accurate data-matching model, trim level and options - to establish the market value and price each vehicle on our lot.
It's about truly knowing that you're getting a square deal.
Pick a vehicle, any vehicle. We'll show you the Market Value Price market analysis. We can even show you how that vehicle is priced at other dealers in a 100 mile radius. Just ask.